Most products that harm our health are bought without any real sense of what is in them. We built this app to close that gap.
What's the Score was founded by Bryan Edward Long, MD — a practicing physician and health-tech entrepreneur — together with a small engineering team. The scoring methodology is physician-developed and rooted in peer-reviewed evidence on ingredients, ultra-processing, and nutritional density.
Before building WTS, Bryan ran a telehealth practice and watched too many preventable conditions trace back to the same root cause: products marketed as "natural" or "healthy" that, under the label, are anything but. The decision to build a scanner came from the exam room.
Food, beverages (including beer, wine, and spirits with category-specific chemistry — we are the only app in this space that scores a wine headache risk from sulfites, tannins, and histamines), beauty and personal care, oral care, pet food, and household cleaners. Every product gets a 0 to 100 score based on ingredient safety, processing level, nutritional profile, third-party certifications, and active recall status.
Three things, in plain English:
We name the concern. Most scoring apps give you a number. We tell you exactly which ingredient dragged the score — "contains Hydrogenated oil (trans fat)" — with the specific health reason. Knowledge, not a verdict.
We suggest a cleaner swap. Low-scoring product? We surface a same-category alternative with the delta made obvious ("alternative scores 79 vs 59 — 49% cleaner"). One tap to the better choice.
The app is free. No subscription is required or currently offered — every scoring feature is available to everyone at no cost. A premium tier is planned for a future release; when it launches, 95% of every subscription dollar will route to a charity you choose via every.org. See the API docs for the separate B2B side.
Right now: affiliate commissions when you buy a scanned or recommended product through our tagged Amazon / Organic Wine Exchange / Spirit Hub links, plus a tiered B2B API for companies building nutrition, retailer, or research tools on top of our scoring. A premium subscription — 95% charitable — is planned for a future release. That is it — we do not sell user data, we do not run display ads, we do not monetize your scan history.
Press, partnerships, research, or B2B API: email contact@whatsthescore.app. We typically respond within 24 hours.
Bug reports and product corrections: use the feedback button inside the app (bottom-right on every screen) or the same email.